About Our Executive Team

ASPM’s Executive Team brings a diverse set of professional skills to the San Diego Property Management and HOA Management industries. Each is also deeply rooted in San Diego’s communities and culture. As second-generation shareholders in ASPM, our main priority is to consistently deliver the very best customer service to the San Diego HOA properties we manage, and who have entrusted us with their single greatest asset.

We are tremendously proud of being named Top 3 Best Rated from 2017 through 2020 among San Diego Property Management companies. We credit almost 50 years of success to teamwork exemplified by the hard-working, experienced staff who comprise the nine Divisions in our company. 

Karen Martinez | Chief Executive Officer

Karen is a second-generation ASPM shareholder and, as chief executive officer, oversees a staff of over 80 personnel and eight divisions. With years of experience in the property management industry as a community manager and supervisor at ASPM, Karen assumed leadership of the company from her parents and founders, Bill and Edith Howe. She has a keen eye for problem-solving, and her standards in demanding exceptional customer service from her staff are key factors in the growth and success of ASPM. Karen’s earlier career began in retail, direct sales, and self-starter business ventures, where she groomed her customer service skills by working in a variety of service-related disciplines and adopting their best practices. Karen holds the designations of CCAM and CAMEx through the California Community Association of Managers and is a member of the Community Associations Institute.

Steve Howe | Chief Operations Officer

Steve Howe is a second-generation ASPM shareholder whose entrepreneurial business experience spans over thirty-five years in both domestic and overseas markets. Steve joined ASPM in 2013 to take on the newly created chief operations and construction management roles. He brings significant experience to the property management industry. As a principal and founder of NuFlow America, Inc., an international infrastructure rehabilitation company, Steve regularly interacted with homeowner associations and directed numerous multi-million-dollar construction and infrastructure repair projects nationally. His entrepreneurial ambitions began with Items International, Inc., parent company of an international entity better known today as Airwalk. Steve was a central player in the conception, design, manufacture, distribution, and sales both domestically and internationally of the still-popular ‘skateboard shoe.’ His expertise has been applied in other industries as well, including General Motors’ Chevrolet line of commercial fleet vehicles, then as a principal and COO of Nu Flow Companies.

Jorge Martinez | Chief Technology Officer

Jorge is a second-generation ASPM shareholder and is ASPM’s chief technology officer, overseeing all aspects of security, operations, and website management. With considerable experience in the property management industry, Jorge’s career with ASPM encompasses all aspects of management and oversight of almost every division. His earlier career began in marketing and advertising in the LA market, working at major advertising and PR agencies as well as in television ad sales. The key to his success in all was his strong focus on excellent customer service.  Jorge’s bilingual abilities and service-oriented approach to problem-solving have been major assets in all his career endeavors.

Suzanne Howe | Chief Marketing Officer

A second-generation ASPM shareholder, Suzanne joined the company in 2014 to take on the newly created chief marketing role. With broad experience managing marketing strategy in both domestic and international markets for NuFlow America, Inc., Suzanne applies these skills in setting the marketing vision for ASPM. Suzanne oversees the management of ASPM’s brand, including consumer insights, digital marketing, creative development, social media, content writing, and marketing effectiveness. Suzanne has worked for over 30 years in both the HOA property management industry and as a civil litigation trial paralegal, and in the marketing industry as a technical and content writer and marketing strategist. Suzanne is a U.S. Navy Veteran and earned her Paralegal certification from the University of San Diego in 1984.

ASPM’s Team Leadership is what sets us apart from our competition. Our Teams are experts in their fields with years of experience in their Divisions. Teams collaborate in proactively managing every aspect of an Association’s HOA business. A collaborative approach allows us to provide the highest quality service, detailed Board reporting of all HOA activity, data management, superior communication, and tracking of all work performed. No San Diego HOA Property Management Company provides greater accountability for the overall management of a Community Association.